A business owners guide about business signs.

Outdoor Signage

Your outdoor sign is the first impression people will have of your business.

Outdoor Signs

Designing Outdoors Signs:


People have busy lives today and in order to capture their attention, they need specifics as to what you are offering. The simply yard sale may not be enough to get their attention, but by listing the product or service you offer may ensure the effective response you want.

You also want to choose colors for your outdoor signs, which make them readable, color combinations such as red and white, blue and white, blue, red, and white, yellow and black, or white and green, and or course there is the ever popular black and white. The combination you chose must contrast, be easy on the eye, and your letter large enough to be read. Let's face it; if people cannot read your yard sign, chances are you won't be able to grab their attention.

One way to see if your sign is readable before it is constructed is to make a prototype. Your prototype can be constructed out of anything from sheets of scrap plywood, a discarded bed sheet to cardboard, and paper. What you want on this sign is everything you want on your outdoor sign. Once your prototype is finished, prop it up and step back 30 to 35 feet and then within 30 seconds if you can clearly read the lettering on your prototype or not, this will give you an idea of how much larger your sign or your lettering must be in order to be read.

Outdoor signs can be constructed of several different kinds of materials. Before deciding on one material over another, consideration the duration time the signs will be up, the expected weather conditions, and where they will be posted. The most durable product for outdoor signs is corrugated plastic. It's both weather resistant and you can print on both sides. Your outdoor sign is the first impression people will have of your business. You want your sign to be easily read and attention grabbing.


 

 

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