Business Signs

The face of your business is the sign in your storefront.

Signage

The Face of Your Business:

The United States Small Business Administration Bulletin Number 101 on signage for businesses states, "...signs are the most effective, yet least expensive form of advertising for the small business." http://www.sba.gov/wi/april03news.txt

The face of your business is the sign in your storefront. It is the first impression many of your customers will have of your company. Therefore, you want to ensure your signage effectively communicates what you want your customers to know about your business.

A sign is used to communicate a message, which is directly related to a business, profession, event, product, or service that is offered or sold. To first relate information to anyone, you must get his or her attention. This fact is true no matter what the information is you wish to communication. We are all familiar with the emergency broadcast signal, a judge in his courtroom may bang his gavel, not matter what the circumstance there has to be a means of getting the attention of
who you wish to communicate with. However, getting ones attention has no meaning if there is no point. It is a waste of money for a business to erect a sign, which is not directed to their product, who they are or where they are located.